Sure, but as my instructor in dealer's school said, it takes "cast iron cajones" to play like this and only 1 out of 1,000 do.

It's called "power pressing".
Let's take a $10 place bet on a five or nine.

When it hits, throw in an extra dollar and say, "Go to a quarter" ($25)

When that hits, throw in an extra $15 -
$25 + the $35 pays = $60, $15 more and you're at a $75 bet.

Now depending on how aggressive you are:

Same bet the $75, you get $105. (You are only $26 in the game, the rest was house money).

OR:
If the $75 hits, take the bet to $150 ($105 payoff = $30 to you).

$150 pays $210 - here's where the cast iron cajones really come in, the $150 + $210 = $360. Throw in another $15 and take it to $375.

$375 pays $525. Not bad for $41 out of your rack. You have to catch a little bit of a monster roll, but you know they do happen.

The casinos consider this type of player "the feared player" and know that he or she has the chance of taking the house for a lot more than they would ever let the house take them for.

Most gambling authors talk about the house edge, the pc on each bet, etc.
What they fail to say is that those pc's prove themselves over and over based on millions of rolls.. If you run a joint, worry about the pc.
Otherwise if you pay attention to most of these authors you'll be grinding it out on the pass line and odds and two come bets and odds and even when you do catch a roll you'll make a miniscule amount compared to what you could have made.