The Bingo industry is growing at a furious rate in the UK, but despite the game’s rebranding it is still struggling to attract male players.

That could all be set to change with the launch of Bingo 4 Him, a new site set up to educate men on the game and make them feel a part of Bingo.

The industry is doing little to entice men to play the game. Traditional bingo halls have given the game a makeover in an aim to bring in a newer and more profitable audience of younger, professional women - but the men are being disregarded.

Bingo 4 Him is a new web site with the aim of educating men to the joys and masculine appeal of the game of Bingo.

Set up in partnership with Playing Bingo, the humorous site explains why men should play Bingo and be proud to play. It covers the basics of the game, both off and online and gives men an overview of the more man-friendly online Bingo sites.

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"You gonna bark all day, little doggie, or are you gonna bite?" - Mr. Blonde from Reservoir Dogs